Items Types:
Economic Development
For Meeting of:
June 19, 2017
District: 5 From:
Contract ID: Document Number:
Exhibits: Yes On File (City Clerk) : Yes Draft Only: No
Grant Received by City?: No

Extension to a Temporary Use Permit for the Orlando Magic "Pure Magic" Decal on the Geico Garage Bridge


The Orlando Magic request approval of an extension to an existing temporary use permit for the "Pure Magic" decal attached to the pedestrian bridge between the Amway Center and the Geico garage.

City Council initially approved the temporary use permit for the installation of the decal on September 15, 2014, until July 1, 2015. City Council then extended the approval on September 21, 2015 until July 1, 2017. On May 26, 2016, staff issued an administrative amendment to the TUP allowing for a minor modification to the decal's appearance. An image of the existing decal is attached.

The applicant now requests a one-year extension of the permit, allowing the existing decal to remain in place until July 1, 2018. The applicant also requests two additional one-year administrative extensions of this permit, until July 1, 2020. Staff would support these additional extensions only if, upon the expiration of the one-year extension in 2018, the decal is replaced with a more transparent one and the modified decal undergo review by the Planning Official before installation.

Fiscal & Efficiency Data: N/A

Recommended Action:
1. Approval of the temporary use permit extension for the existing decal until July 1, 2018. 2. Approval of two optional one-year administrative extensions, until July 1, 2020, provided the applicant submit for the Planning Official's review a proposed modification to the decal showing more transparency.

Agenda Item attachment(s) on file in the City Clerks Office.

Note: All agenda items must be in the City Clerk's office by Noon Friday, six(6) business days prior to the regular Monday City Council meeting.

Contact: Karl Wielecki,, 407.246.2726
Approved By:

Department Date and Time
Budget Outside Routing Approval 6/8/2017 2:51 PM
City Clerk 6/8/2017 2:58 PM

Name: Description: Type:
Pure_Magic_decal.pdf Pure Magic decal Backup Material

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