CITY OF ORLANDO
COUNCIL AGENDA ITEM


Items Types:
Economic Development
For Meeting of:
January 11, 2017
District: ALL From:
Contract ID: Document Number:
Exhibits: Yes On File (City Clerk) : Yes Draft Only: No
Grant Received by City?: No

Subject:
Trademark License Agreement and Coordinating Program Membership Agreement between the City of Orlando and the National Main Street Center

Summary:

In 2007, City Council approved the establishment of The Orlando Main Streets Program ("OMS") to revitalize Orlando's neighborhood business districts. Main Street America is a national program which operates under the National Main Street Center. The program assists business districts with developing the necessary market niche and creating a cohesive visual identity unique to the district. The Main Street Approach gradually builds on existing resources and fosters improved leadership and support on behalf of the  business district for the long term. All Coordinating Programs are required to have a licensing agreement with the Center in order to continue their respective Main Street programs. This agreement provides standards and criteria for Coordinating Programs, protects the trademark and branding of the Main Street America name and provides OMS with support, training and benefits.

Staff recommends approval of the National Main Street Trademark License Agreement and the Main Street Coordinating Program Membership Agreement.


Fiscal & Efficiency Data: Fiscal Impact Statement Attached.

Recommended Action:
Approve the Trademark License Agreement and Coordinating Program Membership Agreement between the City of Orlando and The National Main Street Center; authorizing the Mayor or Mayor Pro Tem and City Clerk to execute same, subject to review and approval of the City Attorney's Office.


Agenda Item attachment(s) on file in the City Clerks Office.

Note: All agenda items must be in the City Clerk's office by Noon Friday, six(6) business days prior to the regular Monday City Council meeting.

Contact: Pauline Eaton, x3259
Approved By:

Department Date and Time
Budget Outside Routing Approval 12/29/2016 11:10 AM
City Clerk 12/29/2016 12:08 PM

ATTACHMENTS:
Name: Description: Type:
2017_Coordinating_Program_Membership_Agreement_FL-ORL.pdf 2017 Main Street America Coordinating Program Membership Agreement Backup Material
2017_MS_Licensing_Agreement_FINAL_FL-ORL.pdf National Main Street Center, Inc. Trademark License Agreement Backup Material
Fiscal_Impact_Statement.Main_Street.17.LicensingAgreement.docx Fiscal Impact Statement Backup Material

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