The City and Orlando Events Center Enterprises, LLC/Magic (“OECE”) entered into an Events Center Use Agreement, as approved by Orlando City Council in December 2007. The Events Center Use Agreement provided that OECE would be responsible for procurement of a ticketing management system for the Amway Center that can be used for both City and Magic events. With City input on the request for proposal and on the proposal review process, OECE used a competitive procurement process by issuing a request for proposals for ticketing management system and selected Ticketmaster. OECE and Ticketmaster subsequently entered into an agreement titled “Ticketing Management and Distribution Agreement between the Orlando Events Center Enterprises, LLC and Ticketmaster" dated February 24, 2011 (“Master Agreement”).  At the City’s request, OECE included a clause that allowed the Master Agreement  terms and conditions to apply for ticketing management and distribution for other City venues if the City opted to do so.  The City and Ticketmaster exercised this option for the other City entertainment venues, using the Master Agreement terms. Ticketmaster is now requesting a formal agreement for the other city venues due to its upcoming substantial capital investment as detailed below and in the attached agreement.

The terms offered by Ticketmaster in its proposal to OECE are more favorable than previous contractual terms between the City and Ticketmaster and due to a lower volume, are more favorable than the City would receive if ticketing management and distribution services for its other City Venues (Orlando Citrus Bowl, Tinker Field, Orlando Soccer Stadium and other Orlando Venues Department venues) were separately procured without the Amway Center ticketing being included in the procurement. 

Due to the Orlando Citrus Bowl reconstruction and the upcoming soccer stadium construction, Ticketmaster is willing to make substantial capital investments to ensure that the other City venues also have state of the art ticketing availability.  The expected capital investment is $315,425.44.  In addition, Ticketmaster will now provide the City at no charge with access to an e-messenger mobile and social media marketing tool called TM Messenger, valued at $28,000 annually.   

Venues Department is requesting approval to enter into these agreements to ensure ticketing consistency across all City-operated venues and enhanced customer convenience for our venues’ guests.