CITY OF ORLANDO
COUNCIL AGENDA ITEM

Items Types:
Economic Development 		For Meeting of:
February 24, 2014
District: ALL From:
Contract ID: Document Number:
Exhibits: Yes On File (City Clerk) : Yes Draft Only: No
Grant Received by City?: No
Subject:
Trademark License Agreement and the Coordinating Program Membership Agreement between the City of Orlando and The National Main Street Center
Summary:
In 2007, City Council approved the establishment of The Orlando Main Street Program ("OMS") to revitalize Orlando's neighborhood business districts. Main Street is a national program which operates under the National Main Street Center. The program assists business districts with developing the necessary market niche and creating a cohesive visual identity unique to the district. The Main Street Approach gradually builds on existing resources and fosters improved community leadership and support on behalf of the business district for the long term. All Coordinating Programs are required to have a licensing agreement with the Center in order to continue their respective Main Street programs. This agreement provides standards and criteria for Coordinating Programs, protects the trademark and branding of the Main Street name, and provides OMS with support, training, and benefits.

Staff recommends approval of the National Main Street Trademark License Agreement and the Main Street Coordinating Program Membership Agreement.
 
 
Fiscal & Efficiency Data:
Fiscal impact statement was approved on September 23, 2013.  No additional fiscal impact. 
Recommended Action:
Approve the Trademark License Agreement and the Coordinating Program Membership Agreement between the City of Orlando and The National Main Street Center; authorizing the Mayor or Mayor Pro Tem and City Clerk to execute same, subject to review and approval of the Office of Legal Affairs.
Agenda Item attachment(s) on file in the City Clerks Office.
Note: All agenda items must be in the City Clerk's office by Noon Friday, six(6) business days prior to the regular Monday City Council meeting.
Contact: Pauline Eaton ext 3259
Approved By:

Department Date and Time
Planning and Environmental Attorney 2/18/2014 8:47 AM
Budget Outside Routing Approval 2/18/2014 9:49 AM
City Clerk 2/18/2014 10:01 AM
ATTACHMENTS:
Name: Description: Type:
Orlando_NMSC_Coordinator_Membership_Agreement.pdf NMSC Coordinating Agreement Backup Material
Orlando_MS_Licensing_Agreement.pdf MS Licensing Agreement Backup Material
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